eMarketing & Social Media - Grow your Busines

Course Overview

Since the beginning of the web, there have been vast changes and variations in how media is disbursed and produced. At the forefront of this media evolution is social media - a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of any businesses' digital marketing strategy. This training course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media 'social'; examine why it's important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.

Course Schedule

Request Group Training

Target Audience

Managers, and marketing, sales and communications personnel

Course Prerequisites

Marketing and/or business understanding and experience

Expected Accomplishments

Understand the depth and breadth of social media and its drivers.
Understand what makes a media social and how it differs from the broadcast media model.
Analyze the importance of trust, honesty and transparency
Understand social media demographics and how they relate to brand engagement.
Discover how other businesses, organizations and brands are using social media.
Understand how it can go wrong and how to react to problems when they arise.
Understand and apply best practices, ethics and legislation relating to social media.
Understand basic techniques and tools for benchmarking your social media presence.
Understand and develop the first steps in creating a social media strategy for your business or brand.
Discover some of the latest services and trends.

Course Outline

Social Media Overview

Current marketplace

Trends and latest developments

Basic principles behind using Social Media

Principles of Social Media

Reciprocity and Sharing of information

Conversations through Social Media - how to create a dialogue

Driving word of mouth

Cultivating relationships through Social Media

Delivering trust

Importance of honesty and integrity

Types of Social Media

Communication forums - including blogs, discussion groups, micro-blogs

Collaboration - including wikis, social bookmarking, social news

Multi-media sharing - including photos, videos, audio sharing

Reviews, comments and opinions across all sectors

Entertainment, including games, virtual worlds, game sharing

Audiences for Social Media

Demographics and statistics

Driving factors

Why Social Media Matters

Understanding how it affects brands and businesses

Understanding the network economy

Case studies - good and bad examples

Monitoring your brand's presence

Official and unofficial - what people are saying about your brand in the Social Media space

Basic analysis techniques and tools

Interpreting the results

Benchmarking practices

Legality

Ethics - the laws behind Social Media

Best practices

Creating a Social Media strategy for your brand

Informal discussion about objectives for your brand

Group exercise, including feedback