Course Outline
Introduction – Data analysis within an enterprise
Objectives and structure
About data analysis
Business measures for performance
Data analysis solutions
Basic data analysis concepts
Acquisition and presentation of data
Sources of data
Which sources to use
Simple presentation of numerical data
Alternatives in presentation of statistical data
Internal vs. external data: using the web
Strategic data analysis for business and competitive structure
Merger and acquisition analysis
Competitive scenarios and selecting scenarios of importance
Competitive analysis for acquisition
Comparative operational analytics
Econometric considerations
Enterprise performance management – measuring business activities
Measuring business processes
Critical success factors
Decision analysis and scenarios
Measures for quality
Key performance indicators
Process performance, pulse points
Cycle, transport, wait times and others
Data mining – looking for the few gems in a pile
Finding patterns in data
Interpreting the results
Using neutral nets for patterns and forecasting
Presenting alternatives
Issues in data access quality
