In these days of an increasingly changing market full of challenges, one must have a creative determined team to handle prospective and existing clients maintaining that competitive edge. Fulfilling customers’ needs is the pathway to success at selling and the first step to that is the ‘humanistic approach’ or making that first impression a positive one that sticks while building rapport along the way. Customer relationships are grown from the first seed sprouting to the picking of the fruit – each step must be watered and minded carefully. Take on some new tools from the toolbox of selling today and invest in oneself or the team.